--- title: "The future is open: Harnessing IP for sports contribution" description: Jason Ho, senior business development director, Caton Technology, recently spoke to SVG Europe about harnessing IP for sports contribution. image: https://www.catontechnology.com/hubfs/Generic-volleyball-camera-operator.jpeg --- Our Products Media Transport and Network Services - [Caton Media XStream ](https://www.catontechnology.com/en/solutions/media-xstream) - Fully managed IP transport service for live video - Autonomous AI smart routing - Ultra-reliable and Ultra low-latency delivery - Resilience with SLA >99.9999% - Outperforming satellite and leased lines - Save cost and improve efficiency - [Caton Netscope ](https://www.catontechnology.com/en/solutions/netscope) - Tailored NPMD solution for live video  - Comprehensive network monitoring - Real-time event analysis and insights - Advance Root Cause Analysis - Supports any IP Transport Protocols Flagship Products - [Caton Prime ](https://www.catontechnology.com/en/products/video-processors/encoders-decoders/caton-prime) - Switchable encoder & decoder for HEVC 4K video - [Caton Relay Server ](https://www.catontechnology.com/en/applications/gateways/caton-relay-server) - Gateway for video routing and monitoring - [Caton Network Management System ](https://www.catontechnology.com/en/applications/network-management-system/caton-network-video-management-system) - Transmission orchestration and monitoring [Contact Us **](https://www.catontechnology.com/en/contact) [Book a Consultation **](https://www.catontechnology.com/en/book-a-consultation) Our Solutions [Create & Publish Create and publish video content easily, from any location. ](https://www.catontechnology.com/en/solutions/create-publish-video) [Contribute & Distribute Live broadcast-quality video contribution and distribution over IP. ](https://www.catontechnology.com/en/solutions/ip-contribution-distribution-broadcast) [Connect IP Send and receive high quality video over IP-based networks. ](https://www.catontechnology.com/en/solutions/connect-ip) [Fast File Transfer & Storage Transfer large files quickly and securely. ](https://www.catontechnology.com/en/solutions/fast-file-transfer-storage) [Contact Us **](https://www.catontechnology.com/en/contact) [Book a Consultation **](https://www.catontechnology.com/en/book-a-consultation) Industries we support [Broadcast & Media The technology and expertise you need to broadcast high-quality media to a global audience. ](https://www.catontechnology.com/en/industry/live-broadcast-media-streaming) [Telco & Service Providers Solutions that meet the video and data transmission needs of modern service providers. ](https://www.catontechnology.com/en/industry/telcom-cloud-industry-solutions) [House of Worship Professional quality, cost-effective live streaming and broadcast solutions for houses of worship. ](https://www.catontechnology.com/en/industry/house-worship-video-solutions) [Cinemas Distributing live concerts and performances to cinemas globally with broadcast-grade quality and cost-effective IP delivery. ](https://www.catontechnology.com/en/industry/cinemas) [Contact Us **](https://www.catontechnology.com/en/contact) [Book a Consultation **](https://www.catontechnology.com/en/book-a-consultation) News & Insights [Press Releases The latest press releases from the Caton Tech team ](https://www.catontechnology.com/en/news-insights/tag/press-releases) [Case Studies The latest Case Studies from the Caton Tech team ](https://www.catontechnology.com/en/news-insights/tag/case-studies) [Insights The latest Industry insights & learnings from the Caton Tech team ](https://www.catontechnology.com/en/news-insights/tag/insights) [Events The latest information on all events that Caton are hosting and attending ](https://www.catontechnology.com/en/news-insights/tag/events) [Contact Us **](https://www.catontechnology.com/en/contact) [Book a Consultation **](https://www.catontechnology.com/en/book-a-consultation) About Caton [About Caton Find out all about Caton, where we came from and why we exist ](https://www.catontechnology.com/en/about-caton-technology) [Contact Caton Have any questions? Find out all the different ways you can contact the Caton team. ](https://www.catontechnology.com/en/contact) [Our Global Partners Network Discover the full list of global distributors and resellers here. ](https://www.catontechnology.com/en/global-partners) [Join Caton Want to join the Caton team? Take a look at our open positions and apply. ](https://www.catontechnology.com/en/join) [Contact Us **](https://www.catontechnology.com/en/contact) [Book a Consultation **](https://www.catontechnology.com/en/book-a-consultation) - [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) - [Press Releases](https://www.catontechnology.com/en/news-insights/tag/press-releases) - [Events](https://www.catontechnology.com/en/news-insights/tag/events) - [Case Studies](https://www.catontechnology.com/en/news-insights/tag/case-studies) # The future is open: Harnessing IP for sports contribution ![Jason Ho](https://www.catontechnology.com/hubfs/Jason%20Ho.jpeg) 24 Jan 2022 ##### Jason Ho Senior Business Development Director, Caton Technology [ Return to News and Insights ](https://www.catontechnology.com/en/news-insights) ![Generic-volleyball-camera-operator](https://www.catontechnology.com/hs-fs/hubfs/Generic-volleyball-camera-operator.jpeg?width=400&name=Generic-volleyball-camera-operator.jpeg) It has been hard to avoid the talk around IP circuits for contribution and remote production. It has long been seen as a goal, for all sorts of practical reasons. Personnel costs are at the top of the list: as well as saving travel and accommodation, people are more productive in their home environment than on the road. --- But sport has had an inherent resistance to this. The challenge for sport is that the signal absolutely has to get through: you cannot ask for take two of the Champions League Final. It has to be in sparkling quality because viewers need the detail to understand the plays. And it has to be very low latency, because live means live, not some seconds – or minutes – later. But, for reasons we are all tired of talking about, the last two years have seen broadcasters adopting remote production as a survival tactic. When there are huge limitations on travel, there really is no choice. Technology and economics also have a part to play. Satellite capacity is becoming more constrained. The spectrum for C-band satellites will be taken by 5G (and 6G) cellular links. Fibre is good but inflexible. Major stadiums will have plenty of dark fibre permanently installed, but for most venues getting dedicated fibre connectivity means months of planning and installation. That, in turn, has to be paid for: contracts are likely to be measured in years when you only want hours. The solution is the open internet. It can be implemented at very short notice, and you only pay for what you get. Coping with network limitations But of course there are challenges. Bandwidth over the internet will be constrained, so you need to add a transport layer which provides the quality required with the resilience to network limitations. This needs to be designed for real time, broadcast-quality video transmission. At Caton we call it CTP: [Caton Transport Protocols](https://www.catontechnology.com/en/technology/caton-transport-protocols). It is designed for international transmission over open IP networks while providing service assurance. It is also readily adaptable for 4k Ultra HD (a common expectation) and higher – we successfully showed 8k delivery two years ago. Often forgotten in these considerations is that the service level has to be maintained from the point of origination – the sport venue – to the point of delivery – the broadcast facility. It is relatively easy to offer, say, four nines reliability from point-of-presence to point-of-presence. But it is only of use to broadcasters if you can deliver a demanding SLA from end to end. Next is the question of synchronisation, which is difficult for multiple sources over the public internet where each individual stream might take a different path. In remote production, all the sources have to be timed or the audience will immediately lose faith in your coverage. You will be regarded as amateurish if the viewer cannot be intuitively sure what is actually live, what is happening now. One of the benefits of remote production is that you can keep your talent – commentators and pundits – back at base. But the commentary has to match the pictures or, again, you alienate viewers. For the last year and a half, sports broadcasters have had to make do with what was available, to keep top sport on television in the time of Covid. Audiences are tired of this now and expectations are rising. Synchronisation, as well as quality management and resilience, have to be built into the transport layer if it is to succeed. Unexpected benefits There is perhaps an unexpected benefit of remote production using the open internet: it is as easy to route signals to the cloud as to anywhere else. While live broadcasting means delivery to the production centre, adding it to cloud storage simultaneously has distinct advantages. Editing in the cloud is already common. But generally this means the editor is working with low resolution proxies. That is fine for a fast turnaround package, like the half-time highlights. But more considered pieces really need the editor to see the full detail, so Caton has applications which overcome the limitations of VPN to allow the editor to work on real content. With content in the cloud, though, you can apply big data principles to gain added value. One application is to speed up localisation using artificial intelligence (AI). In the first instance, this could mean automatically generating the score and information feeds in multiple local languages. The extension of this is to use AI to analyse the action and match it with face recognition, to automatically generate live text commentary. This might not be appropriate for all-action sports, but games with a natural cadence, like cricket, say, could easily use this. What the AI generates might not satisfy the hard-core sports fan, who wants the detailed analysis a former player can provide. But it will provide explanation and engagement for the casual viewer. That is important because if you draw the casual viewer in by popularising the game through understanding, then you grow your audience and, ultimately, revenues. Remote production with uncompromised quality and synchronisation; automated localisation; increased viewer engagement. All of these are possible with the right technology partner. [CatonNet Video Platform](https://www.catontechnology.com/en/platform/catonnet-video-platform) (CVP) has already delivered more than a million hours of video, or more than a petabyte, over managed services. Cisco research says that 82% of all internet traffic will be video in 2022. Not all of that will be premium quality, of course, but the technology is there when needed. Even for the very demanding world of sport, the future is open, the future is IP. This article first appeared online with [SVGEurope](https://www.svgeurope.org/blog/headlines/the-future-is-open-caton-technology-on-harnessing-ip-for-sports-contribution/). 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But this... 11 Apr 2022 Read more ](https://www.catontechnology.com/en/news-insights/houses-of-worship-why-broadcast-quality-matters) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### Why Remote Worship is Here to Stay The COVID-19 pandemic has transformed faith communities, leading to changes that will outlive the pandemic.... 07 Apr 2022 Read more ](https://www.catontechnology.com/en/news-insights/why-remote-worship-is-here-to-stay) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### Is it in 4K? Understanding Customer Streaming Expectations Online streaming represents a paradigm shift in the entertainment industry, as much as color TVs and radio... 29 Mar 2022 Read more ](https://www.catontechnology.com/en/news-insights/video-distribution-system-customer-streaming-expectations) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### Taiwan cable television operator delivers content to premium... Caton Technology is providing a distribution platform for one of Taiwan’s largest cable television... 17 Mar 2022 Read more ](https://www.catontechnology.com/en/news-insights/caton-player-streaming-content-hospitality-industry) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### Reasons for moving Caton's headquarters to Singapore We are proud and exhilarated to announce that we have moved our global headquarters to Singapore. Singapore... 08 Mar 2022 Read more ](https://www.catontechnology.com/en/news-insights/reasons-for-moving-catons-headquarters-to-singapore) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### Paul talks to Kitplus TV about Caton's IP Transport Solutions Paul Shonfeld, director of sales for Europe, Middle East & Africa sat down with Kitplus TV to discuss... 17 Feb 2022 Read more ](https://www.catontechnology.com/en/news-insights/paul-shonfeld-talks-to-kitplus-show-about-catons-ip-network-transport-solutions) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### Making IP contribution an everyday routine Gerald Wong (Senior Vice President, Caton Technology) recently sat down with the IABM to discuss the... 31 Jan 2022 Read more ](https://www.catontechnology.com/en/news-insights/making-ip-contribution-an-everyday-routine) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### The future is open: Harnessing IP for sports contribution It has been hard to avoid the talk around IP circuits for contribution and remote production. It has long... 24 Jan 2022 Read more ](https://www.catontechnology.com/en/news-insights/harnessing-ip-for-sports-contribution) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### Caton Technology introduces CatonNet Video Platform Next-generation IP network transport services provider Caton Technology has introduced the new CatonNet... 12 Jan 2022 Read more ](https://www.catontechnology.com/en/news-insights/news-insights/caton-technology-introduces-catonnet-video-platform) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### Caton Tech Partners With University of São Paulo for Social... Caton Technology is to work closely with the University of São Paulo, the largest university in Brazil and a... 04 Jan 2022 Read more ](https://www.catontechnology.com/en/news-insights/caton-technology-connectivity-for-social-good-sao-paolo) [Insights](https://www.catontechnology.com/en/news-insights/tag/insights) [##### Broadcasters Turn to IP Connectivity to Balance Cost We do not need to talk around the concept of IP connectivity in media: that argument has already been won.... 06 Dec 2021 Read more ](https://www.catontechnology.com/en/news-insights/reasons-why-broadcasters-are-turning-to-ip-connectivity-to-balance-cost-and-quality) Close ## Connect with Caton We'd love to chat about your video and data IP transmission needs and discover how Caton can add value to your organization. To contact us or schedule a meeting with a member of the team, click the button below to access our regional contact information. 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